Online Reputation Management
The success of your brand is made or broken on the first page of search results. If there are negative results showing up on your important keywords (particularly branded ones), then that means someone else has taken up real estate on your brand space. With Reputation Management, you can take that space back by optimizing pages that show your brand off in the best possible light.
Out With The Bad Air
It all starts with identification. Using established SEO and market research tactics, we run through all of the search terms that are giving you trouble, figure out what they rank for and determine whether each result is positive, negative or neutral. We get to the heart of your reputation management problem, determining the issues that are causing your bad press and identifying the search terms that have been corrupted with negative associations. Then, we hatch a plan to get your rankings back in check.
The key is to put more effort and love into your online properties than your detractors put into theirs. That’s how you take control of your reputation.
In With The Good
Once we’ve determined the exact search terms that are causing you trouble, we get to the real work. Using our research, we design a strategy to get your properties ranking higher through targeted link building and off-page SEO. We help you create and place content that ranks well and shows off your brand’s good side — highlighting the issues that you’re most concerned with and offering a positive view of your brand.